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5 Ways To Tell Your Online Reputation Is In Trouble!

Posted on July 7, 2019 in Uncategorized

No matter what you do, from the freelance writer who just self-published a book to the multinational corporate Goliath, businesses want people to buy and discuss their products online. Online reviews are what drive consumer to, or away from, available products and services. SEO marketing can help attract customers, but SEO has its limitations. There’s no force more powerful in the online marketplace than a so-so review, because many online purchasers will more readily buy a product rated at one out of five stars than a product rated at three! Here are five signs to look for to show your online reputation needs a polish.

1) Negative reviews

No product is ever going to be universally loved and adored by shoppers. This is just the reality of our world, and the reason there’s so much variety in available products. The problem is when these shoppers, many of whom are both frighteningly intelligent and dauntingly literate, take to Internet forums and chats to express their displeasure with a product or service. If your product is getting high ratings and a low rating is an aberration, you can probably not worry about it. If the inverse is true, you need to pay attention.

2) Bloggers

Bloggers are quickly becoming the voice of the common person on the Internet, and bloggers united en masse are an even more frightening phenomenon. Businesses large and small have tasted the wrath of bloggers, and the public backlash they can fuel in a thousand words or less. Reading comments on blogs that speak against your company or its products can be very revealing and give you an idea of what needs to be fixed. One thing that businesses such as Internet money transfer giant PayPal have learned is that bloggers are not to be trifled with.

3) Amazon.com, et al

Amazon.com has become the clearinghouse for everything from books to clothing to household appliances. Because you can find nearly anything on Amazon, you can also find ratings for nearly everything. People who shop these sites are quick to express their pleasure (or displeasure) with a product, and shoppers heed these reviews when they’re choosing products. Many of these reviews are “tagged,” so they show up in SEO searches. This can be a great boost to your business, or a serious danger. Knowing what Amazon users are saying is an excellent way of keeping abreast of your public image.

4) More bad than good?

If you perform an SEO search using the keywords “my business,” “reviews,” “comments,” and “discussions,” you may find yourself doing the Internet equivalent of listening at a knothole. If the search comes up with a high density of favorable comments and not many bad ones, you’re probably okay. As any Internet business owner can tell you, knowing what’s being said about you and what readers first see in search engines makes all the difference in how profitable your company is. If you’re seeing a lot of comments that make you flinch on search engines, you need to find out why.

5) Angry emails

People don’t generally bother with sending actual letters anymore unless they have to for legal reasons. Many businesses get emails every day that say “I’ve been a loyal customer of your company for X years” and then go on to blast your company in every conceivable way. An angry email may just be a customer blowing off steam, or it could be a warning sign of something bigger and more ominous in the offing. Either way, the company that ignores angry emails from its customers and clients does so at its peril.

How To Get Legal Insurance Online

Posted on July 5, 2019 in Uncategorized

Insurance companies are all competing for a limited number of potential clients. This means that the company with the best rates and the best products will get the most clients. It also means that the company that gets back to prospective clients will get the lion’s share of the potential market. This is why so many companies are now allowing people to apply for and even get a range of insurance products online. Here is how to get legal insurance online.

The first thing to do is decide how much you can afford to spend and how much you think is a reasonable amount of legal insurance to get for that figure. You do have to be reasonable though. You cannot expect the insurance provider to cover millions of rands or legal insurance when you are only paying a couple of hundred rand a month.

Then you search on the internet for something like “legal insurance”. This will give you a list of organisations that offer this kind of insurance policy. The list is probably going to be quite long as a lot of insurance carriers try to get more business through allowing affiliates to sell or market their policies for them so a lot of the sites that will come up will give you quotes or policies from the same insurer. So just keep track of the prices that you will get from each of the insurers and do not bother to get more than one quote from a particular company. You can use a pen and paper to keep track of the various options available. Just take note of the company, the policy name, the premium and the amount you will be covered for.

The next step is to take a look at your notes and see which one of the policies comes closest to meeting the requirements that you set out at the beginning of the exercise. The most important will be affordability. It is no good signing up for a policy that you will not be able to afford. So cross out the ones that are beyond your budget and the ones that you feel do not give you a fair amount of cover for what you are going to be paying each month also be sure to take note of the kinds of proceedings that are going to be excluded from your policy. You will then make your choice based on the amount of cover per rand of premium that each policy offers you. The highest ratio will be the best option for you to take.

The last thing to do is sign and return the quotation and activate your policy with the chosen insurance company.

As you can see, it is fairly simple to find and sign up for legal insurance if you have access to the internet. It does not require extensive phone calls and things like that so you can do it in your own time. Get your legal insurance sorted out today.