Are you an online marketer? Do you have an opt-in box on your site where you collect email addresses? Do you promote affiliate products? Do you use Google AdSense or any other type of pay per click advertising on your site? If you answered yes to any of these questions then there are legal forms that you are required to put on your site.
You may not be aware, but there are laws in place that require you to have these legal documents in place on your website. You could get a fine of up to $25,000 for missing only one of these documents. The Federal Trade Commission (FTC) is really cracking down on online marketing and internet marketing websites. Not knowing what is required is not a valid excuse for not having the proper forms on your website.
Compensation and Affiliation Affidavit
If you promote other people’s products, you must divulge any affiliation with the company or products you are promoting. This affidavit should appear in the footer of your website. A link to this affidavit should also appear under the product you are endorsing. If you are promoting Amazon products, they have very specific requirements so check in your Amazon Associates account.
If you include testimonials for your products on your site, then you must also include a Compensation and Affiliation Affidavit. If the individuals giving you the testimonial are affiliates of the product or received any compensation then you must disclose this. Also, if any of the people giving testimonials received a complimentary review copy this must be disclosed as well.
Contextual Advertising Compensation Affidavit
If you include Google AdSense or any type of pay per click advertising on your site, then you must include a Contextual Advertising Compensation Affidavit. This affidavit informs people that you receive compensation if they click on the ads or links on your website.
There are really two options for compliance – hire an attorney to draft the documents or use a system that can generate the documents for you. If you hire an attorney, you need to make sure that the person is familiar with Internet law.